By John Bradley
'Cadbury's pink Reign' tells the in-depth tale and definitive background of the Cadbury model, and the way it got here to be the world's pre-eminent chocolate brand.
summary: 'Cadbury's crimson Reign' tells the in-depth tale and definitive background of the Cadbury model, and the way it got here to be the world's pre-eminent chocolate model
Read or Download Cadbury's purple reign : the story behind chocolate's best-loved brand PDF
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Additional info for Cadbury's purple reign : the story behind chocolate's best-loved brand
Equally, by raising the proﬁle of Bournville Cocoa’s superior taste, the more they highlighted the bitterness of Cocoa Essence. This issue would still be exercising the collective minds of the travellers as late as 1911, when a proposed advertisement showing the two together was given the thumbs down as it seemed only to suggest that Cocoa Essence had no ﬂavour and Bournville Cocoa no purity. However, such details had to be worked out on the hoof as the opportunity highlighted by Van Houten was enormous.
What if George Junior’s recipe didn’t match up? Even with today’s highly sophisticated market research techniques, over 90% of all new products fail within three years. What if Van Houten had an even better one up their sleeves? What if the public refused to accept an impure product from Cadbury? It would have been easy for the company to be paralysed or to be half-hearted, but they were neither. The delay was also helpful in that it gave time to consider the one remaining problem with launching an alkalised cocoa – how to promote it in the context of Cocoa Essence.
As early as 1868, only two years after the company had dragged Not content with just coming up with the idea, Richard brought his hobby as an amateur artist into play by painting many of the pictures himself. An advertisement placed in the Birmingham Gazette on 8th January, 1869 proudly announced, ‘Messrs Cadbury’s four-ounce box of chocolate crèmes is among the pictorial novelties oﬀered to the trade. ’ New Categories: Extending the Cadbury Brand Beyond Cocoa 41 Richard turned out many more designs such as vases of ﬂowers, alpine scenes from his holidays in Europe, and the rest of his children – the blue-eyed maiden having been his own daughter, Jessie.