By Jeff Hook, Fred A. Kuglin

This booklet is outstanding! It represents a senior govt view on alliances, but offers a step by step approach to steer and deal with alliances.With the stipulations of the worldwide economic system dictating "Adaptive" companies, businesses could be seriously counting on alliances to increase their center competency succeed in. This ebook offers the insights to effectively execute alliances - anything that basically the easiest of businesses are doing this day. it's a needs to learn for somebody concerned with alliances.

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Additional info for Building, Leading, and Managing Strategic Alliances: How to Work Effectively and Profitably with Partner Companies

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The two parties can agree on almost any combination of dispute resolution that is legal and which is acceptable to both parties. ✧ The fifth item is amendments. Simply put, modifications to the agreement are usually not acceptable unless they are in writing and signed by both parties. ✧ The sixth general provision item is severability. If any item is found to be invalid, the item will be considered severed from the agreement. All other items and provisions would then be interpreted using the ‘‘intent’’ of the parties for the agreement.

I2 Technologies) the protection of trademarks, service marks, and logos is critical to the protection of the intellectual content behind these items. Frequently, authority is granted to use certain items that are involved with comarketing or joint advertising of products and services. There is usually a clause that calls for written permission to use each Great Idea, but How Do I Get Started? other’s trademarks, service marks, or logos beyond the identified boundaries described in this section.

The selection of the right partner and the construction of the right alliance agreement will make or break any solution that an alliance is designed to support. ) We discussed earlier in Chapter One the process to determine the type of alliance needed. The review should then proceed to look at companies that have complimentary products and services to comprise the potential marketplace solution. Constructing an Alliance Agreement Once the type of alliance has been determined and a potential partner has been identified, the process should shift to constructing an alliance agreement.

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